'K League Association X Football Culture' Donates Calendar Collaboration Proceeds to Youth Development Projects

'K League Association X Football Culture' Donates Calendar Collaboration Proceeds to Youth Development Projects

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K League Social Contribution Foundation K League Association and Football Culture donated the proceeds from the calendar collaboration project.

The Korea Professional Football Federation announced on the 28th that it held a donation delivery ceremony at the soccer center in Jongno-gu, Seoul on the 25th and donated 2.5 million won, the entire proceeds of the "K League Association X Football Culture Calendar," to K League Association.
The delivery ceremony was attended by Lee Jong-kwon, secretary-general of K League Association, Seo Jeong-ho, CEO of Football Culture, and BBKei (Park Baek-hyung), author of the calendar design.

At the end of last year, K-League Associates worked with Football Culture, which is engaged in various works on the theme of soccer, to devise a calendar. Four artists, including BBKei (Park Baek-hyung) and KAZE Park (Park Seung-woo), who participated in the exhibition marking the 40th anniversary of the K-League, designed the calendar themselves under the theme of all K-League teams. The calendar was then sold through online matchday intelligent stores and offline stores in January this year. 안전놀이터

The federation said, "Many soccer fans showed interest and participated in the spread of donation culture," adding, "The entire proceeds will be used for youth soccer development projects."

Seo Jeong-ho, CEO of Football Culture, said, "We will try to supplement what we felt through this event and lead to continuous events, not one-time events."

"In the future, we will continue to develop a new social contribution model that combines interesting content and donations that attract fans' attention and communicate with soccer fans," K League Association said.